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Effective and Impactful Communication: Are they Same or Different??

 "The art of communication is not mastering what you say, but mastering how you say it." - Criss Jami

Before delving deep into how to develop effective as well as impactful communication, it’s important to first understand what do we mean by effective and impactful communication? 

These terms may seem quite similar, but they serve different purposes and contexts.

Effective communication focuses on conveying messages accurately and efficiently to achieve desired outcomes. It ensures that the intended audience understands information and leads to successful exchanges of ideas, decisions, or actions. 

It prioritizes clarity, accuracy, and precision in conveying information. Effective communication is essential for everyday interactions, teamwork, collaboration, and achieving specific objectives and organizational goals.

On the other hand, impactful communication goes beyond effectiveness to create a lasting impression, evoke emotions, and inspire action. It engages, motivates, and influences the audience, leaving a meaningful and memorable impact. 

It may involve storytelling, persuasive techniques, emotional appeals, or compelling visuals to resonate with the audience more deeply. Impactful communication is often used in presentations, speeches, marketing campaigns, and leadership messages to inspire change, drive innovation, or evoke empathy.

Communication can be considered effective and impactful when:

-      it creates shared meaning and understanding

-      creates the desired impact and influence

-      leads to the desired action and outcome

     Dr. Karminder Ghuman, Head of MBA Department, LM Thapar School of Management, Thapar Institute of Engineering & Technology (Deemed to be University), Patiala

     Based on contents from the book: "The Art and Science of Effective and Impactful Communication" 

    https://shorturl.at/x5Qo8

Location: India

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